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Justin and Christian

Brothers Justin and Christian

our story

1995


Mom dresses all
brothers the same

2005


Justin and Christian join a
fraternity in college and wear
smelly boat shoes

2005/2007


Justin and Christian begin
their finance careers -
quickly get tired of
being number monekys on the
computer all day long

2014


Christian quits his job
to solely focus on
launching Gekks on
Kickstarter

2014


Justin calls
Christian
while he is
working
on a Saturday

(see finance monkey)
and convinces him
there
is a
large market
for Gekks

2013


Justin moves to NYC and is annoyed
by his
sticky boat shoes on hot
summer days, and
wants a better
solution to no-show socks. He
buys a
sewing machine and plays with
silicone
adhesive in his kitchen
(against his wife's
wishes) trying to
stick a sock inside a shoe

2014


Kickstarter project
raises $100,000 of
pre-sales in 30 days

2014


Justin and Christian live in a small
town in upstate New York for
three
months while programming
a silicone
coating machine that
manufactures
the first
batch of Gekks

2014


Justin and his wife
move back to Chicago
and have Isabella

2015


Real Simple, WhoWhatWear,
SheFinds, and Inc. Magazine
endorse Gekks as a great
solution to pair with
different types of
stylish shoes

2015


Manufacturing is
moved back to
Chicago so that Justin
and Christian can
oversee the quality
and speed of the
production line

2015


Manufacturing problems
convince Justin, Christian
and George, their oldest
brother, to drive a Uhaul to
NY to pick up their silicone
coating machines in the
middle of the night and drive
back to Chicago
(see article
in Inc. Magazine)

2015


Publications such as Maxim,
Vogue, and Total Frat Move
endorse Gekks as a great
solution to going sockless

2016


To reach a broader
market, Gekks develop
and launch a new
fastening system for flats,
loafers and sneakers that
include leather, cloth and
vinyl interiors such as
Tieks, Toms, Converse,
Adidas and Nike

2016


Justin and Christian have boys
within a month of each other;
wives convince them to launch
Baby Gekks (in process)

2017


Justin and Christian are hard at
work developing Gekks for
babies, Gekks for kids, Gekks for
high heels and a cool, futuristic
fastening system... more to come